One of the most well-known and genuine artists in Greece with continuous appearances at international festivals and venues, George Adi first crossed paths with the world of electronic music at a very young age, bonding over techno beyond genre classification . He had the opportunity to perform along great international artists such as Adam Beyer, Dubfire, Joseph Capriati, Sam Paganini Sven Vath, Loco Dice, among others while gaining valuable insight in various aspects of club culture.
Perfectly balanced between producing and dj-ing his excellent technical abilities place him among the most exciting figures that emerged from the local scene in recent years.
He has presented his sound to festivals like ADE in Amsterdam, Reworks in Thessaloniki, Getaway in Lebanon, Horizon Festival in Bulgaria, Summit in Kosovo, Gem Fest in Georgia and Unum Festival in Albania to name a few and he was invited as a guest for club nights in Berlin, Stuttgart, Ibiza, Modena, Barcelona, Bucharest, Beirut, Skopje, Bern and many more.
He runs his own record label SHIFT Digital Audio, which has gained worldwide support and a series of club events in Thessaloniki where he continues to work tirelessly on his craft. His releases include labels like SCI-TEC, Tronic, EXTIMA, Kuukou Records, just to name a few, with the latest ‘’Energy’’ EP on Tronic reaching No. 1 on Beatport’s top 100.
Fast forward on and George’s love for club culture still remains deeply rooted inside him, influencing his productions and DJ sets to this day. Now over 15 years into his career, his deep understanding of the clubbing landscape allows George Adi to stay innovative and relevant in a swiftly paced genre.
George Adi‘s strong connection to electronic music begins at a very young age, while he manages to find the way to keep his creativity, motivation and spark up high until today.
With a focus on techno, its club culture and a sound that is not chained to specific norms, this DJ and producer that is based in Thessaloniki is very popular in the local scene and abroad with his constant appearances and dozens of personal releases. In addition to his personal work, he also organizes his own parties and his activities also include running the SHIFT Digital Audio label.